Costco Introduces Membership Card Scanning At Store Entrance
In a bid to tackle membership sharing, Costco is now taking an innovative approach by testing a new entrance scanning system in selected stores. This new implementation seemed to come about after an increasing challenge of non-members using Costco perks.
Costco’s traditional methods involved members flashing their cards to an employee upon entry, but with the rise of self check-out stations and a surge of membership sharing, the company has adapted a new strategy. It first began with members showing their cards and photo IDs at self-checkout registers, to now entrance scanners to swiftly scan their card for employees to quickly verify identity.
Should Costco use facial recognition for entry instead?
As technology continues to evolve, many retail stores are executing new and improved systems to verify their customers. Costco’s system is just the beginning of this evolution. Now, with the rise of Artificial Intelligence and Biometric Technology, we can see that there are even more complex solutions that can make workflows even simpler.
In an ideal scenario, if Costco wants to efficiently verify who is entering their store, the most productive approach could involve scanning an ID card, capturing a current photo, scanning the Costco card, and utilizing AI and Facial Recognition for validation. The seamless integration of these technologies could potentially eliminate the need for physical Costco cards in the future.
Will this work with Costco’s traditional greeting methods?
Still current in a handful of stores, the usual process of checking ID’s at the entrance takes place by an employee greeting the customer while glancing at their card. This can no doubt be a slow, manual process as many customers may enter the store at once, causing the employees to lose track of each entry.
Facial recognition would not only increase productivity but allow employees to focus their attention on greeting their members, thereby making the shopping experience more personable.
However, the question then becomes – How will this system recognize a member’s guest? Knowing that thousands of industries each have their own distinctive issues they need to solve, biometric technology’s continuous development can bridge that gap.
The synergy between traditional models and technology
The start of this new Costco initiative highlights the importance of adapting to modern challenges by embracing technological advancements. As Savance continues to innovate in the realm of security and accuracy, the synergy between traditional models and cutting-edge security can certainly be evident. It’s a step towards a future where technology ensures that industries can streamline their processes.
What’s your take? Should Costco implement facial recognition for their entry scanners?